Start with this thought: Your professional, financial, and personal success depends to a great extent on your ability to articulate. People who are more adept with using words — the Articulates — are more successful financially and socially. Their incomes are higher, they live better, and they are happier in their relationships. In short, articulate individuals, families, organizations, and countries — those that can think and communicate most clearly and quickly — rule the world.
… or just examining the numbers that are published by the Johnson O’Connor Research Foundation. These statistics are based on studies that go back to the 1930s and are verified by others in the field. Their conclusions are so clear-cut that they are startling, indisputable, and supported by empirical evidence.
… or just looking around at the folks in the corner offices and in happy homes. They’re almost always attentive listeners, careful writers, and articulate speakers. In short, they have a good handle on the language, and they know its power to persuade and inform. For you who think that “looking around” isn’t scientific, empiricism, by definition, is labeled by some of our deepest and most respected philosophers as the source of all knowledge by simple observation. Perhaps empiricism is the most reliable evidence of all that this book’s premise is fact.
… or just listening to practitioners, seven of whom are profiled in this book. They all point to articulation as the one skill that separates them from the pack of Also-Rans — those folks who are stuck in dead-end jobs and shallow relationships, complain relentlessly about their fate, and cannot or will not understand the underlying reasons. In essence, Articulates know that, other skills being equal, articulation is the tiebreaker in the race for wealth and happiness.
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